One of the books that has consistently appeared on several lists of the
"Best Books of 2024" is
The Anxious Generation by Jonathan Haidt. My wife purchased the book upon the recommendation of one of her teacher colleagues, so I am looking forward to reading it after she's done. Jonathan Haidt is a social psychologist at New York University's Stern School of Business. He has written a number of books and articles on the psychology of morality and moral emotions, particularly as it relates to our lives in society today. By happenstance, I recently came across an essay that he wrote in the spring of 2022 for
The Atlantic,
"Why the past 10 years of American life have been uniquely stupid" (he ominously added, "It's not just a phase"). If you have a few spare minutes of time, it's definitely worth investing some time in reading it.
Haidt begins his essay with the biblical story of the
Tower of Babel, which appears in the Book of Genesis of the Hebrew Bible and Christian Old Testament. If you aren't familiar with the story, the descendants of Noah built the city of Babel in the land of Shinar (Lower Mesopotamia). The people were united and all spoke a common language. They built a tower "with its top in the heavens" (see the 1563 painting "The Tower of Babel" by Pieter Bruegel the Elder below), more or less, because they could. God was offended by the hubris of the people of Babel and said, "Look, they are one people, and they have all one language; and this is only the beginning of what they will do; nothing that they propose to do will now be impossible for them. Come, let us go down, and confuse their language there, so that they will not understand one another's speech."
The people of Babel could no longer understand each other, so the tower was never finished. It's never stated explicitly that God destroyed the tower, even though several popular renditions of the story state it this way.
Haidt explains his analogy and writes, "The story of Babel is the best metaphor I have found for what happened to America in the 2010s, and for the fractured country we now inhabit. Something went terribly wrong, very suddenly. We are disoriented, unable to speak the same language or recognize the same truth. We are cut off from one another and from the past."
It's not just that we are highly polarized as an American society, but rather that our society has become so fragmented. Haidt writes, "It's a metaphor for what is happening not only between red and blue, but within the left and within the right, as well as within universities, companies, professional associations, museums, and even families." We have somehow lost the ability for mutual discourse.
The American political scientist
Robert Putnam suggested as early as 2000 (see
Bowling Alone: The Collapse and Revival of American Community) that Americans have stopped participating in the kinds of community activities that used to bring us all together. He made the simple observation that Americans used to bowl in leagues, but now we don't. Our sense of community - the sense of togetherness - deteriorated along with our drop in participation in different social and community organizations (sports teams, such as bowling or softball leagues; church groups; civic organizations such as the Knights of Columbus, the Kiwanis, or the Freemasons; labor unions; parent-teacher organizations; volunteer organizations, such as the Boy Scouts and the Girl Scouts; and many more).
Both Haidt and Putnam (in an
update and revision of his book in 2020) blame the rise of social media and the Internet. Recall that social media was supposed to bring us closer together as a society. Facebook CEO Mark Zuckerberg said, "Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected." That mission was accomplished, but arguably, social media has pushed us further apart more than it has brought us together.
Haidt writes, "Social scientists have identified at least three major forces that collectively bind together successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared stories. Social media has weakened all three."
Facebook used to provide users with a timeline of content generated by their friends and connections, with the most recent posts at the top and the oldest ones at the bottom. That changed in 2009, when Facebook added the ability to "like" posts with the simple click of a button (Twitter introduced the "Retweet" feature which was soon copied by Facebook with the "share" button). Shortly after that, Facebook's software engineers developed algorithms that would bring each user the content that they would most likely "like" or "share". As a result, users would see only content that they most likely agreed with, and as a result, our society became more and more polarized into different factions. One of the engineers at Twitter who had worked on the "Retweet" feature later regretted his contribution, comparing it to
handing a four year-old a loaded weapon.
Controversial posts tend to get retweeted, shared, or liked. So it is the controversial or inflammatory content that tends to go viral. Social media encouraged dishonesty and "mob rule" dynamics. We have created a vicious cycle that has created more polarization, more factions, and more mistrust due to the spread of misinformation. Founding Father James Madison wrote in
Federalist No. 10 on our tendency to form factions and the dangers to democracy that can result from that tendency - specifically, we become "much more disposed to vex and oppress each other than to cooperate for the common good."
Former CIA analyst Martin Gurri predicted the polarization of society in his 2014 book
The Revolt of the Public and the Crisis of Authority in the New Millennium. Social media and the internet have shattered the ties that bind us together as a society. We have become, in his words, "highly fragmented" and "mutually hostile". The mutual trust, belief in our institutions, and shared stories that are so essential for democracies to thrive are gone.
Much of what Haidt writes in his essay is consistent with what I have read this past year in a couple of books written by
Nicholas Carr (and recommended in my
2025 Leadership Reverie Reading List). I would recommend, again, in particular,
The Shallows: What the Internet is Doing to Our Brains,
The Big Switch: Rewiring the World, From Edison to Google, and his upcoming book,
Superbloom: How Technologies of Connection Tear Us Apart. And, I would recommend reading Haidt's essay. I am looking forward to his book,
The Anxious Generation. Finally, I want to say that while it would be easy to blame all of society's problems on social media, that would just not be completely fair. However, to say that social media doesn't share at least a major portion of the blame is simply naïve and untrue.
I think it would be a mistake to do away with social media completely. I do think there are some important lessons and caveats for leadership from the essays, articles, and books mentioned today, particularly Haidt's article in The Atlantic:
1.
Social media has democratized the dissemination of information. It's likely that truths and falsehoods about events happening within your organization will be "out there" in cyberspace before you and your leadership team has a chance to act. As
Dan Kramer posted on LinkedIn earlier last year, "The immediacy of social media demands quick and thoughtful responses to emerging situations. Transparency is no longer optional; it's a prerequisite for trust and credibility."
2. Build authentic connections on social media. I used to accept almost every professional friend request on social media. More recently, I've only accepted requests from individuals I either personally know or ones that I know that I will interact with at some point in my career.
3. Build and foster meaningful relationships outside of work. I think we need to start building new relationships outside of social media again (true, real, in-person connections). We should get more involved and volunteer, so that we can build our community and networks outside of work.
4. Be wary about what you post. Posts can be misconstrued and go viral quickly. We should be careful and deliberate about how we use social media and craft clear, consistent, and culturally sensitive content. Similarly, we should also be very careful about what we choose to "Like", "Share", or "Retweet".
Nicholas Carr wrote an article for
The Boston Globe (
"How Tech Created a Global Village - And Put Us At Each Other's Throats") and said, "If our assumption that communication brings people together were true, we should today be seeing a planetary outbreak of peace, love, and understanding." The reality is, that we are not. He goes on, "Free-flowing information makes personal and cultural differences more salient, turning people against one another instead of bringing them together.
Familiarity breeds contempt is one of the gloomiest of proverbs. It is also, the evidence indicates, one of the truest."