Last time (see "How to achieve your goals in life...") I posted about Nine Things Successful People Do Differently by Heidi Grant. I mentioned that people monitor and track their progress towards a goal by considering what they have accomplished (a "To Date" framing) or what remains for them to do (a "To Go" framing). As it turns out, this is an important decision because our level of motivation to continue to push towards the end of our goal depends upon whether we use a "To Go" versus a "To Date" framing.
Minjung Koo and Ayelet Fischbach published a famous study in the Journal of Personality and Social Psychology in 2008 ("Dynamics on self-regulation: How (un)accomplished goal actions affect motivation"). They proposed that there are two factors that influence our motivation to continue to work towards a goal - our level of commitment to pursuing that goal and our progress (or lack thereof) towards reaching that goal. They conducted a series of experiments to further test these assumptions and found that (1) when we are definitely committed to a particular goal (e.g., studying for an important exam in school), emphasizing what we have yet to accomplish (i.e. a "To Go" framing) increases our motivation to continue working towards that goal and (2) when we are uncertain about our level of commitment (e.g., studying for an unimportant exam in school, finishing a book that we don't really care about reading, etc), emphasizing what we have accomplished so far (i.e. a "To Date" framing) increases our motivation to keep working towards that goal.
Just imagine when you are reading a book for fun. Which motivates you to continue to read that book - how much you have left to go to finish (a "To Go" framing) or how much you have read so far (a "To Date" framing). If you are really enjoying the book or have to read the book for work or school (i.e., your level of commitment is certain), then you are likely to be motivated more by how many pages you have left to finish the book. Conversely, if you are not really enjoying the book and you are supposedly reading the book for fun (i.e., your level of commitment is uncertain), then you are likely to be motivated more by how many pages you have read so far. If you are only 50 or 100 pages in, chances are that you may just give up and set the book aside! I usually give every book for fun that I read at least the first 100 pages before I decide whether it's worth it to keep going or not.
As it turns out, there's more to this story! Andrea Bonezzi and colleagues published an interesting paper in the journal Psychological Science ("Stuck in the middle: The psychophysics of goal pursuit") that provides some additional context. They specifically looked at what happens when you are exactly half way towards reaching your goal (let's say you've read 100 pages of a book that is 200 pages long). The classic goal-gradient hypothesis suggests that our motivation to reach a goal increases as we progress towards the desired end-state. In other words, the closer we are to reaching the goal, the more motivated we are to doing so. Bonezzi and colleagues suggested that motivation to work towards a goal can decrease about halfway to the desired end state, causing people and teams to get "stuck in the middle" on the way to their goals. Again though, everything depends on whether we are looking at how much we have left to go at the half-way point (i.e. a "To Go" framing) or how much we have accomplished at the half-way point (i.e. a "To Date" framing).
Bonezzi and colleagues further suggested that where we started (the initial state) is more relevant to us at the beginning of our goal pursuit, while where we are going (the end state) is more relevant towards the end. In other words, we may shift from a "To Date" framing to a "To Go" framing at the half-way point, which causes us to get "stuck in the middle" (see Figure below). Indeed, their experiments confirmed this hypothesis.
Wiebinga and Fennis (see "The road traveled, the road ahead, or simply on the road? When progress framing affects motivation in goal pursuit") provided additional evidence that a focus on the road traveled (i.e. a "To Date" framing) was more motivating at the beginning of goal pursuit, while a focus on the road ahead (i.e. a "To Go" framing) was more motivating towards the end of goal pursuit.
Miki Toyama (see "Which motivates an individual more: The to-date frame or the to-go frame? A regulatory focus perspective") assessed which framing was more motivating when individuals have what is called a "prevention focus" versus a "promotion focus". Individuals with a "promotion focus" generally "play to win" (they see goal pursuit as an opportunity to learn, grow, and advance), while individuals with a "prevention focus" generally "play to not lose" (they see goal pursuit as an opportunity to meet their responsibility and stay safe). Toyama's study showed that prevention-focused individuals are motivated more by how much they have accomplished (i.e. "To Date" framing), while promotion-focused individuals are motivated more by how much they have left to reach their goal (i.e. "To Go" framing).
In summary then, what motivates us to keep working towards our personal and professional goals?
1. If we are highly committed to achieving a goal, if we are promotion-focused, or if we are close to reaching our goal, we should emphasize the work that we have left to achieve our goal ("To Go" framing.
2. If we our level of commitment to achieving a goal is uncertain, if we are prevention-focused, or if we have just started the pursuit of our goal, we should emphasize the work that we have accomplished up to that point ("To Date" framing).
