I just finished reading Zconomy: How Gen Z Will Change the Future of Business - and What to Do About It by Jason Dorsey and Denise Villa, which Amazon describes as "The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters." I heard Dorsey speak at the annual meeting of the Children's Hospital Association meeting this past November. He reported the findings of a number of workforce studies, including one specifically focused upon the different generations currently working in children's hospitals. The meeting organizers were kind of enough to hand out free copies of his book, which he co-authored with his wife, Denise Villa, who is the Founder and current CEO of The Center for Generational Kinetics.
Dorsey defines "generation" as "a group of people born about the same time and raised in about the same place." As of 2023, there are five generations in the workforce - Traditionalists (also known as the "Silent Generation"), Baby Boomers, Generation X (Gen X), Millennials (also known as Generation Y), and Generation Z (Gen Z). I've always found it difficult to compare and contrast the supposed differences in beliefs, attitudes, and motivations between the different generations. I've even questioned whether researchers are making more of these supposed differences than truly exist. However, after listening to Dorsey's talk and reading Zconomy, I have a new appreciation for the so-called 5 Generation workforce!
First, it's important to recognize that every generation has something unique to offer the workplace environment. Second, as I mentioned in my post "Talkin' 'bout My Generation" last year, we should try to avoid using stereotypes to describe every individual who was born in a certain era. Dorsey emphasizes that "generations are not a box." Instead, he views generations as "powerful clues on where to start to faster understand, connect with, build trust, and drive influence with people of different ages." Third, and perhaps most importantly, we are all affected by what was happening in the world around us during our formative years. For example, individuals from my generation (Generation X) can remember watching television in black and white on just three channels, "hanging out" at the local shopping mall, using a handheld calculator for the first time, playing Pong, or listening to music on their Sony Walkman. Contrast our experience with that of GenZers, i.e. those individuals born between 1997 and 2012. These individuals have never known a world without smartphones, social media, and instant communication being a part of everyday life. While the Challenger disaster, the end of the Cold War and fall of communism, Operation Desert Shield/Desert Storm, and the Columbine shooting were defining moments for my generation, GenZers can't remember a world when the U.S. war on terror didn't exist, when same-sex marriages were not legal, or when the U.S. economy was not struggling. The defining moment of their generation was the COVID-19 pandemic.
Dorsey also defines what he calls "cuspers" as those individuals who are born within three years of any generation's beginning or ending birth year. "Cuspers" often (but not always) exhibit characteristics of the generation before or after. Importantly, "cuspers" are "bridging generations" because they are more empathetic to the generations immediately before or after their own.
While Millennials are currently the largest generation, Gen Z is the fastest growing generation in the U.S. workforce (the same is true for the children's hospital workforce). That's important for several reasons. First, Gen Z believes that a leader can most positively impact their professional lives by (1) believing in them (and trusting them), (2) inspiring them to grow, and (3) providing them with good advice. In other words, Gen Z is motivated more by the intangibles than they are by fancy titles or trinkets. Second, Gen Z is committed to social justice and diversity, equity, and inclusion. More importantly, they expect their organizations and leaders to be committed to social justice and diversity, equity, and inclusion. Gen Zers will demand that leaders treat everyone equally and fairly by providing them with equal access to opportunities and applying rules clearly and consistently across the board. Third, Gen Z wants to work in organizations with a culture of respect, as demonstrated by flexibility (i.e. more control over their work schedule, the ability to work remotely, etc), work-life balance, and mutual respect and trust in leaders and co-workers. Fourth, Gen Z wants stability. As a group, they actually save their money for the future.
Overall, I thought Zconomy was a great read. I do feel like I have a better understanding of Gen Z than before. One of the last things that stuck with me from the lecture and the book was one of Dorsey's closing comments. He said, "Every generation is equally important and equally valuable, but only if we give them the space to be themselves."